False Correlations 

Not all correlations are valid. They did a study in the 1980's regarding shark attacks in Florida. There was a strong positive correlation between the number of shark attacks and the number of ice cream sold.

The data, without an understanding, indicated sharks were drawn to ice cream. Clearly this is false, however it does show that blindly following data points, without reviewing other sources of influence, has the opportunity to sway the user away from what is actually driving the behavior.


Hope is not a strategy!