Friday, July 8, 2016

Application to the Restaurant Business

Miel, LLC
Big Data Business Analytics

Restaurants
Big data is everywhere in our environment. This is accumulated in cash registers, with ticket sellers, in servers, and elsewhere. The predictive analysis is applicable to fast-casual oriented restaurants to understand the operational data and predict aspects of their business. These restaurants are becoming more common and have been slowly eating into the revenue of their larger competitors. In 2014 the top 500 restaurant report indicated an 11% increase for the fast-casual restaurant sales.
As these have become more pertinent and a force, they have looked for towards their data for assistance with making their operations more efficient and improve performance.  As these restaurants have grown, the cost has become more affordable, bringing the services more in reach.
            The restaurants are using this to answer the “why” question. Previously they engaged in elevator analysis for their operations. They would report sales went up X% this month from last month, and compare it to last year during the same time. While this is fine, it did not provide the Why this occurred, which is more important. To make a change for efficiency or better performance this has to be known and understood.
            As applied, this has assisted with optimizing the menu, segmenting the customer base, optimizing the staff usage, improving their operations, and analyzing the work flow for the time of the day and the day of the week.
Big data has the opportunity to assist incredibly with the business. The application merely needs to be utilized.

Thank you.


Thought for the day

A statistician confidently tried to cross a river that was one meter deep on average; he drowned.  Averages are good, but need to be coupled with common sense.

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